InTruBeauty: Almay Shadow Softies {Review}

Tuesday, January 7, 2014

Almay Shadow Softies {Review}

When I first saw the new Almay Shadow Softies at Walgreens, I was immediately drawn to them. I loved the cute sleek packaging and new formulation. I really liked the cream powder feel and the color selections. I was able to test out a couple of these sent to me as a klout perk. Continue reading for my review and swatches of Vintage Grape and Smoke Shadow Softies.

About: These light as air whipped powder shadows glide on for a sheer wash of crease free colors with a cushiony soft feel. In 12 shades, 6 mattes and 6 metallics.

Vintage Grape and Smoke 

These definitely have a different texture than most eyeshadows. They seem to be a mix between a cream and a powder, although they apply in a powder finish. When you first look at the product, it doesn't look like it would have a different texture. You can place your finger in it and make an indent and it is slightly bouncy and creamy. Almost like the Maybelline bouncy blushes but with less give. They were really silky and creamy to the touch.

The actual color pay off and application of these shadows were however a huge disappointment. The grey "Smoke" shade at least had some color payoff, making it a huge winner in comparison to the purple shimmery "Vintage Grape". Below is the color payoff I could get from three swipes and you can see it's really not much. I found Smoke to apply evenly, but Vintage Grape applied streaky and looked a hot mess. It is a shame because it is a gorgeous shade in the pan. These are the only two shades I've tried, but just from the comparison of these two I would suggest trying out a solid matte shade first. With both I noticed creasing within a short period of time (under an hour) and an oily look to my lids which normally aren't oily.

These are inexpensive at at little over $4, but I'd stick with the basics in this line and use them as a base shade to layer a powder shadow over. If you're into trying new products and love this kind of texture, you may want to give this a try. I would definitely suggest using a primer. If you love vibrant shadows that can act as stand alone shades with great payoff, these will probably be a major pass for you!

Samples received as a klout perk 

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