InTruBeauty: Super Cool Product of the Day: Wei East Lip Sensation

Wednesday, January 30, 2013

Super Cool Product of the Day: Wei East Lip Sensation

Wei East: Lip Sensation
This totally deserves the title of super cool product of the day. I've tried other self-adjusting lip products, but they are usually clear or light in color. Surprisingly  the color of this lipstick is a yellowish golden color. I was very intrigued as to how it would actually appear on and I was very excited to get the chance to test out this unique product. To my delight, it comes off as a gorgeous pink color on me, perfect for Valentine's day!
Product Information:
"This 12 hour color stay technology provides long lasting lip color with a lightweight texture and creamy finish that won't feather or settle into lip lines. Its innovative lipstick formula hydrates, conditions and reacts to your personal skin chemistry to transform and create a custom lip color. Soothing aloe softens effects. Retails for $12 and can be found online at or at"

You're actually suppose to start with applying the color to the top first so I did it backwards, but it still worked!

After full application 

I applied this product at night and left it on while I slept for a little over 7 hours. This is the color it appeared in the morning. I topped it with Burt's Bees Ultra Moisturizing Lip Treatment for some added moisture and shine.  You can see this really does leave a nice stain! 

My thoughts:
  • This was definitely moisturizing and long lasting. It didn't last a full 12 hours on me, but lip products rarely do. It did last for many hours however. I usually end up wiping them off before eating. I did notice a stain that this left which was even and just left a nice flush of color. 
  • I love how this transforms from the gold color to the color that you see on my lips. It is so gorgeous. I would love to see what color it creates for others! I will have to do some blog trolling!
    • Update: I didn't find many blog reviews but I did read reviews on HSN. It seems people either love this or they hate it depending on what color it makes their lips. 
  • This is also buildable as you can see above as well. You can get a lighter more subtle color with one application or a deeper color with added layers. 
  • All in all a win and for $12 I think this is a good value. 
Thoughts? Have you tried this? What do you think of the color?

Yours In Trubeauty, 



  1. Whoa this is so cool! Love the color on you.

  2. This is wickedly cool. Like a mood ring for your lips! I've tried self adjusting products before and I don't think I've ever seen one work as well. Beautiful color! Grr, I want it available in stores so I can pick one up!

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