InTruBeauty: Is Almay's Eye Makeup Remover Really #1?

Saturday, October 29, 2011

Is Almay's Eye Makeup Remover Really #1?

I decided to test six eye makeup removers. Three that would be considered more high end and three that can be found at the drugstore. The following ones were reviewed:



  1. Estee Lauder Gentle Eye Makeup Remover $15.50 for 3.4fl oz, Macys.com
  2. Clinique take the day off makeup remover for lids, lashes & lips $18.00 for 4.2fl oz, Macys.com
  3. Sephora Face eye makeup remover $9.50 for 4.2 oz
  4. L'oreal clean artiste 100% oil free eye makeup remover $6.49 for 4fl oz, Walgreens
  5. Neutrogena eye makeup remover lotion hydrating $6.99 for 3oz, Walmart or $7.99 at Walgreens
  6. Almay oil free eye makeup remover liquid $5.99 for 4oz, Walgreens. 
Almay claims they are the #1 eye makeup remover brand in America. See my past posts for a review of the makeup remover towelettes (do recommend, especially for sensitive skin, non oily) and makeup eraser sticks by Almay (didn't like/not worth your $). 

I use to have Lancome Bi-facil Double Action Eye Makeup Remover $26 for 4.2fl oz. I used this all up, so couldn't test it, but it is a good remover. Although for $26, I don't know I would repurchase when a lot of these high end v. drugstore are VERY similar in their removal capabilities. 

I used a wide variety of eye makeup products to test out how these work on different products. Those products (see first picture) as swatched in the order below left to right 

Left to right:

  1. (Left) Hard Candy Glamoflauge heavy duty concealer
  2. L'oreal Studio secrets 920 Lush Raven eyeshadow
  3. Benefit Cosmetics Creaseless creme eyeshadow in stiletto
  4. bareMinerals powder eyeshadow in Aquamarine (this came in a quad palette along with coffee bean, firefly, and retro and those colors are beautiful as well as this blue)
  5. Sephora jumbo eye liner crayon 12 H wear, waterproof in gold. LOVE this one!
  6. Sephora flashy liner waterproof in 13 flashy violet
  7. Covergirl perfect points plus eye pencil in black onyx 
  8. NYC liquid eyeliner in 887 Black
  9. Almay intense i-color liquid liner in raisin quartz
  10. Clinique Instant Lift for Brows crayon
  11. (Right) Dior Show mascara
I applied the product as evenly as possible for the length of my arm, starting swatches from both ends and making sure middle was the same application and with the same pressure. I'm sure it can't be perfect, but they were pretty evenly applied. I waited about 10 minutes for everything to dry and set in. I didn't use any primer or makeup setting spray (check out Urban Decay--love!!!)

I tried to do this in the most "scientific" way possible. I would put the cutip in the bottle, count to one one thousand, remove it and tap it twice on the bottle top to remove any excess. I would then swipe it through the swatches, then take the dry end and swipe that through, then go one more time with the wet end and one more time with the dry end. I did the same process for each brand. The only one that was different was Neutrogena because it is a lotion. That may account for its less than stellar result, only because it is hard to measure if I had the same amount of lotion as liquid.

I ran out of room, so Almay actually became #1 when tested instead of #6. 
So #1-6 are in that order: Almay, Estee Lauder, Clinique, Sephora, Loreal, Neutrogena


It was kind of hard to get a picture to show everything. It really is hard to tell the difference which for me means just go drugstore on this one. Unless you have a specific skin allergy, super sensitive skin, etc, I would not purchase a higher end makeup remover. My favorite for a long time has been the L'oreal clean artiste. I do not like oily removers. My new favorite is Neutrogena lotion remover. Definitely check this one out!

I will still list the best and worst for these swatches though
  1. (Left) Hard Candy Glamoflauge heavy duty concealer
    1. Best: #3 Clinique. Worst: #4 Sephora
  2. L'oreal Studio secrets 920 Lush Raven eyeshadow
    1. Best: Neutrogena. Worst: Tie for #3 and #4 Clinique and Sephora
  3. Benefit Cosmetics Creaseless creme eyeshadow in stiletto
    1. Best: Almay and Estee Lauder. Worst: Clinique
  4. bareMinerals powder eyeshadow in Aquamarine (this came in a quad palette along with coffee bean, firefly, and retro and those colors are beautiful as well as this blue)
    1. Best: Almay & Estee Lauder. Worst: Neutrogena
  5. Sephora jumbo eye liner crayon 12 H wear, waterproof in gold. LOVE this one!
    1. Best: Almay and Loreal Worst: Neutrogena & Clinique.
  6. Sephora flashy liner waterproof in 13 flashy violet
    1. Best: Almay & Clinique. Worst: Estee Lauder
  7. Covergirl perfect points plus eye pencil in black onyx 
    1. Best: Clinique. Worst: Estee Lauder and Neutrogena
  8. NYC liquid eyeliner in 887 Black
    1. Best: Almay Worst: Neutrogena & Sephora
  9. Almay intense i-color liquid liner in raisin quartz
    1. Best: Loreal. Worst: Neutrogena
  10. Clinique Instant Lift for Brows crayon
    1. Best: Loreal. Worst: Estee Lauder
  11. (Right) Dior Show mascara
    1. Best:Loreal  Worst: Estee Lauder 

I was surprised that Neutrogena was the worst in a lot of categories because I do love this product. Maybe its just the feel of it that I like more though. I did use it last night and noticed this morning I had the crack binge look ie: black makeup smeared under my eyes. Again, it was a little harder to be fair with this one because it is a lotion and not a liquid like the others, so there may have been less product on the cutip. 

So who was the ultimate winner?

I don't think you can go wrong with Almay or Loreal. Based on this test, those would be the top 2 I would recommend. Like, I said before though, the difference really is hard to tell. Almay is the cheapest for the size of the bottle which for me pushes it into the winner category. Gold medal for you Almay. Estee Lauder was the worst in 4 categories but has the highest price tag. Coal for you Estee Lauder. 

Another great product is simply using vaseline. Rub this on your lids and lower eye area, leave one for 10 seconds and wipe off with a cotton ball. You will be amazed to see how much makeup your other removers left behind. Plus, using vaseline gives you great long lashes!

So whats your favorite? Do you go high end with makeup remover?

Thanks for reading! (I need to get this craziness off my arm now before emerging into public) :)

Yours in Beauty, 

Jessica

Justina's 2 cents:  

Hello everyone!  I just wanted to share my opinion on my favorite makeup removers!  I have tried various makeup removers by Clinique, Estee Lauder, Sephora, Loreal, Lancome, Mary Kay, Neutrogena, and Almay.  My main concern is that I don't have to tug too much at my eye area with the cotton ball in order to get the eye makeup remover working.  A lot of different lines have removers that work great.  

I'm with Jessica on the fact that it is hard to differentiate between the different removers and which one is best/worst/etc.  I actually really like the feeling of the more oily removers because I feel that I can easily get the product off my lids and the oily feel really dissolves it all right off.  A couple of the more oily based ones:  Clinique has one, Lancome does, and Mary Kay.  I don't like the ones that are a little more drying, one example being Estee Lauder's.  An oil based eye makeup remover won't make you break out, because you're washing your face right after using it (I hope).

Truth be told, I rarely ever buy eye makeup remover, because it is one item that always seems to be in a free gift with purchase that one of the makeup counters is doing.  Recently I did purchase some of the Neutrogena Eye Makeup Remover Hydrating, and I like it quite a bit.  Lately I've been using that on my lids and lashes, and if I am still having a hard time getting some off, I apply a little Vaseline and tissue the rest off.  Both products are pretty cheap and effective!

What do YOU use to take your makeup off?

Yours in Beauty, Justina

PS- I just bought a new webcam today, so stay posted for some HD videos to come! Hooray!


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